Saturday, September 16, 2017

Blue Buffalo Trades Some Snob Appeal For A New Breed Of Buyers

Next time you're at Kroeger, Publix, Meijer or Target, don't be surprised if you see Blue Buffalo in the pet food aisle. The company recently joined the stampede of other premium cat supply manufacturers to the mass market.

For me, Blue lost some of its panache when it starting showing up at PetCo and Petsmart. They've always felt like the mass market to me. But now, Blue is stepping down another rung to make its entry-level Life Protection Formula available to a whole new group of shoppers at Target and the supermarkets.

There could be a good reason for this. According to the Packaged Facts blog, Blue acknowledges that its pet supply superstore sales have slowed as more and more people shop for cat food online.

Joining The Superpremium Herd


Friday, September 15, 2017

The Daily Cat Quote

“I believe cats to be spirits come to earth. A cat, I am sure, could walk on a cloud without coming through.”
 ― Jules Verne